Platform is designed for accurate product targeting, gathering information about customer needs and communicating through popular channels. Basing on the analisys of such data as loyalty programs, customer history and current marketing activities Synqera adapts the content to the needs of each customer in real time, creating a personalized shopping experience.
UNDERSTANDING WHO IS A BUYER
The core of Synqera is a software that not only collects anonymous data from loyalty programs, POS and ERP systems but also enriches them with information about buyer's reaction, data from business partners and Internet resources (for example payment systems and consumers' support).
USING THE DATA
All collected information is analyzed in the cloud to identify the needs of customers, hidden behavior patterns and product preferences. Based on this data the system creates a "snapshot" of a buyer.
Big data processing
Using different communication channels
Speech recognition and synthesis
Analyzing all the gathered information and the results of the analysis, Synqera shows the content that is interesting for each individual customer. Moreover, it recognizes buyer's mood and his response to the content in order to customize a message in real time, as contextual online advertising.
The platform allows to use multiple channels of communication, as the results of data analysis allow you to personalize messages not only in a store, but also through mobile apps, SMS, E-mail and instant messengers.
System analyzes natural speech and adapts to the dialogue with a customer. Customer communicates with the system in natural language.