HOW TO
MAKE YOUR
CUSTOMER
HAPPY?

Integrated solution for
personalized communications
with retail customers

Synqera has created a platform for highly-targeted product offering, collection of customer insights and building loyalty.

Featuring big data analysis and real-time content adjustment to customer profile and shopping environment, it emulates a customized online shopping experience in physical retail outlets.

CONTACT US:

Saint Petersburg, Russia: +7 921 777 42 44

team@synqera.com

STEP 1

know your customer

YOUR STORE

The heart of the Synqera solution is a software platform which allows for the collection of multiple impersonal data from a retail loyalty program, POS and ERP systems – and enrich them with data received from interaction with customers, business partners and internet resources, such as e-commerce or weather forecast sites.

BIG DATA ANALYSIS
BIG DATA ANALYSIS









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STEP 2

utilize data

The collected big data is analyzed in the cloud in order to identify customer insights, hidden behavioral patterns and shopping preferences.

STEP 3

Be relevant

All this considerable work with big data is done to be relevant: utilizing the results of data analysis, the solution perfectly targets content to each particular customer.

Moreover, it recognizes customer mood and tracks his response to the displayed content, adjusting messaging in real time – just like sentiment analysis and click-rate in the online world.

STEP 4

communicate right

This personalized content is delivered to the customer through various in-store devices. Some of them, developed by Synqera, feature touch-screen and support of rich media, making possible a run of interactive communications – for example, branded games.

INTERACTIVE IN-STORE DEVICES

STEP 5

keep him tuned

The solution enables a truly omni-channel approach in customer communications. By leveraging data analysis results, personalizaton of messages becomes possible not only in-store, but also through mobile apps, sms, e-mails as well as website content.

MULTI-CHANNEL APPROACH

STEP 6

contact us to make your customers happy

CONTACT SYNQERA

Saint Petersburg, Russia: +7 921 777 42 44

team@synqera.com

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